Micro-sites and email campaigns are the bread and butter of most corporations for direct response sales.
Tracking and ensuring all designs are in multiple testing modalities to continue the research of conversions are the norm.
Many modalities of testing can be used depending on the current hypothesis: Crazy Egg, Lucky Orange, Google Optimize, Pendo, FullStory, Google Analytics, Inspectlet, HotJar
Creative Direction, UI/UX Design, Development, A/B Testing