“During the Great Depression the company’s directors decided to cut advertising, premiums, and other expenses. When Kellogg heard of it, he returned from his California home, called a meeting, and told the officers to press ahead. They voted again, this time adding $1 million to the advertising budget. The company’s upward sales curve continued right through the Depression, and profits improved from around $4.3 million a year in the late 1920s to $5.7 million in the early 1930s.”
This company was dedicated to improving their product every day. They also made substantial contributions to “agricultural, health, and educational institutions.” Kellogg’s origins and motivations were very well-rounded. Customer service, product development, marketing risks, and contributing to the community assisted this company in becoming the leading cereal in America.
