This is a very humorous take on how we are using games to spice up our every day lives but it is fueled by commercial endeavors. It is a great way to market a product or service. Jesse Schell at Ted Talks says it best.
Games are invading the real world — and the runaway popularity of Farmville and Guitar Hero is just the beginning, says Jesse Schell. At the DICE Summit, he makes a startling prediction: a future where 1-ups and experience points break “out of the box” and into every part of our daily lives.